LuxstayTobago is launching with a four-day, community-powered Facebook rollout
Over four days, Tobago is being introduced to a boutique stay brand through its properties, guest proof, recognized hosting standards, a public leaderboard, a referral programme — and the woman behind it all, Ruth Cumberbatch. The website opens on the final evening.
At a glance
Host Ruth
Cumberbatch
What is happening
LuxstayTobago is a boutique vacation rental marketing and management brand that showcases small Tobago properties through trusted hosting, guest proof, and locally powered promotion. The brand is led by Ruth Cumberbatch, an Airbnb Superhost and Vrbo Premier Host with more than 250 five-star reviews on Airbnb and 65 on Vrbo.
Rather than launching with paid advertising or influencer placements, LuxstayTobago is opening with a community-powered rollout: participants across Tobago and Trinidad share two posts per day for four days, each with their own tracked referral link, personal dashboard, and points that carry real value. A public leaderboard lets anyone follow the competition as it unfolds — with awards for the top two participants in Tobago and the top two in Trinidad.
Why this story matters now
A Tobago hosting brand is using guest trust, property storytelling, and referral marketing to promote locally managed vacation stays.
The launch runs on a community-powered Facebook rollout with a live public leaderboard, participant dashboards, and individually tracked links.
Ruth Cumberbatch is turning years of five-star hosting into a boutique stay brand for small Tobago property owners.
Ordinary Tobagonians and Trinidadians — not paid influencers — are powering the launch, and can earn from it through referrals, points, and commissions.
For immediate release
LuxstayTobago Launches Four-Day Facebook Rollout to Showcase Tobago Stays and Trusted Local Hosting
Led by Airbnb Superhost and Vrbo Premier Host Ruth Cumberbatch, the launch combines guest proof, property storytelling, a public leaderboard, and referral participation.
SCARBOROUGH, TOBAGO — LuxstayTobago, a boutique vacation rental marketing and management brand, today announced a four-day Facebook launch introducing its collection of six Tobago properties, its guest review record, and a referral programme that allows local people to earn from promoting Tobago stays.
The rollout features two posts per day across four days, shared by a coordinated community of participants — each with a personal tracked link and dashboard — alongside a public leaderboard, a Tobago knowledge contest, and awards for the top participants in both Tobago and Trinidad. The campaign concludes with the official opening of the LuxstayTobago website.
“LuxstayTobago is about giving guests confidence before they book and care after they arrive,” said Ruth Cumberbatch, the brand’s founder and host.
Tobago has beautiful small properties, but they need to be presented, managed, and supported in a way that builds trust.”
Ready to use, with attribution
Good hosting is not only about a nice property. It is about responsiveness, consistency, and making guests feel taken care of.
The launch is not just about opening a website. It is about inviting people to participate in how Tobago stories and Tobago stays are shared.
Assets from this release
Media houses may use the images and graphics below for coverage of LuxstayTobago, with credit to LuxstayTobago where appropriate.
Ruth is available for interviews during the launch
Interviews are available by arrangement throughout the four-day rollout and the week that follows. For same-day requests, WhatsApp is fastest.
Request an Interview